Non linear vibes For decades, the pricing of technology services followed a reassuringly predictable logic: more users meant more servers, more storage, more bandwidth—linear costs that could be projected in spreadsheets with an acceptable margin of error. In this orderly world, the business model was a solvable equation: fixed cost divided by the expected number of users, plus a desired margin, resulted in a selling price that ensured profitability—as long as growth projecti

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